Apple, inc.

 

STAT

The Staying Ahead Training (STAT) program allows Apple Retail personnel to obtain experience with a variety of products sold in Apple Retail stores. The STAT sessions are explicitly about personal development, and do not cover any sales-training information or techniques. We developed a number of STAT sessions covering a wide range of software products including: Aperture, Final Cut Studio, Motion, FileMaker, Adobe Creative Suite, Microsoft Office 2008, iWeb, iDVD, and Pages.

 

For each STAT session we produced a participant guide, facilitator guide, and Keynote slide deck. The participant guide describes a project that the participant needs to complete, and includes detailed steps to complete each stage of the project.

 

The STAT sessions are guided by store employees, many of whom have no training experience. We produced facilitator guides that include a number of tips for facilitating a session, as well as a sample script that they can use to describe key concepts for the session.

 

Testimonials

"I wanted to pass on the word that I think that was one of the best written sessions I've seen. Whoever wrote that did a great job. It was a nice introduction to how the studio apps integrate with each other without trying to teach how each application works, and the timing worked very well."

"The script for this STAT was brilliantly done with well detailed supportive information…On a very positive note, the STAT topic generated a very responsive feedback in terms of turnout…The keynote was very useful, a 5 of 5. It definitely got my mind wrapped around what the session would be about."

"It was freakin' sweet!"